FLOW.

problem.

Writer’s block is a condition where creative writers are unable to progress with their writing. It makes writers anxious and increases their self-doubt.

research highlights.

    • gentle lighting, good playlist, and alone time

    • digital tools to writ

    • self editing + vocab words are important

    • social/community aspect is a driving factor

    • helps with feedback and accountabiliy

    • writing challenges

    • change of pace

    • going out

    • write only when inspiration strikes

    • finds inspiration outside and records voice memo

    • discipline

    • writing makes me connect with myself

    • imposter syndrome

    • motivation

personas.

the dreamer.

Amaka Knowles

23 years old

Teacher

She is a recent graduate who just started teaching English to High School students.

Goals

  • remove self-soubt

  • finish her novel

  • write frequently

Frustrations

  • stuck in writer’s block

  • unmotivated

Asha Rae

35 years old

Software Engineer

She is a successful software engineer who has been working for 6 years.

Goals

  • successful writing career

  • access to publishing resources

  • literary community

Frustrations

  • creative anxiety

  • imposter syndrome

the motivator.

how might we?

    • meditations to reduce anxiety and self doubt

    • daily words of affirmation

    • provide games and challenges to keep writes busy and engaged in their work

    • mood boards and images to curate inspiration

    • connect with other writers via in app messaging

    • offer feedback options to other writers or from other writers

    • make challenges public

    • have in app professionals advice

    • other app users help with editing

    • automated editing and grammar check

ideation.

1. Have a tab for anxiety that shows options for meditation, affirmations, relaxations

2. Have a tab for inspiration that shows options to create mood-boards, have an automated word builder where the app gives you 3-7 random words based on a specific them you want or just random, and you make a story within a certain time constraint (optional).

sketch.

test highlights.

  • users said that they would like a description of each challenge 

  • narrowing my app down to only challenges and meditation 

  • users mentioned Pinterest when they saw the mood-boards and showed disinterest with the affirmations

  • One of the users said “I find it easier when I have one app for each task because it feels more organised in my head” 

lofi wireframes.

style guide.

final screens feedback.


  • The user can read the description of each challenge.

    Feedback: Have the description on the same page as the title of the challenge

  • The user can drag the “yes” bar to determine how long they want to meditate for.

    Feedback: The titles of each page like “meditate” and “anxiety” need to stand out more and be clearly defined.


  • When a user logs in they are taken to this homepage. Each icon is labelled and everything is described.

    Feedback: Keep the description on the same page as the title.

test highlights.

  • Users liked the color scheme and found it matched with the theme of the app

  • Users found the app easy to navigate

  • Two users said some parts seem to be text heavy

  • Users suggested adding a mood-board or being able to connect with other writers for future iterations

final screens.

reflections.

  • I was able to incorporate most of the feedback into the final design.

  • Possible future iterations will be to add a community aspect so writers can connect with each other and get feedback.

  • I kept the descriptions as is as most of the users found them helpful

  • I learnt not to do too much and keep the app as simple as possible, so the user can navigate it with ease. Don’t be too ambitious!