PracTrack

  • Project Overview

    A company has a product that keeps track of all subscription fees on websites, apps, services, etc. over the years. This company has launched a desktop-only website and now needs to create a mobile version of its product.

  • The Problem

    It’s hard to keep track of all the products and services that we subscribe to each month. All we see is money deducted from our accounts for services that we might not even need or want anymore.

  • The Goal

    The company wants to reach to a broader audience and create a mobile based app that manages subscriptions so users are aware of when and where their money is being spent.

user research.

  • All users try or have tried budgeting and felt overwhelmed

  • Subscriptions are mostly an ‘indulgence’ that is forgotten and results in ‘passive spending’

  • Users mostly struggle with forgetting the subscription they’ve made and a reminder would be helpful

motivations

organise

budget

Ara

ease

price

persona.

Age - 38 years old

Relationship - Married

Location - Berlin, Germany

Education - London University

Occupation - Marketing Director

goals

  • Ara wants to track her spending to make it more organized

  • She wants to be notified of what payments are due and how long subscriptions have been running

  • She wants the total cost of all subscriptions to be aware of the amount she spends

Ara is a marketing director at a big firm in Germany and comes from an upper middle class background.

She is married and has two cats. She lives in a penthouse flat and loves high rises and fine dining.

frustrations

  • Unaware of the services she has subscribed to and is only reminded when she checks her credit card

  • Auto-renewals and subscriptions after free trials without being informed

preferred medium

computer

phone

information architecture.

usability testing.

1. the navigation steps needed to be clearer

2. too much on the home screen and it was overwhelming

3. toolbar, subscription break down, and ‘alert me’ was confusing

4. the app needs more space

changed the spacing of the text placement to create an easier user experience.

removed the calendar and made the CTAs more unified to each subscription

style guide.

hifi mockups.

reflection.

I learnt extensively about creativity needed whilst working with constraints. This project also taught me the importance of reiteration and how much change can happen in one design.

  • focus on broad things and then get more specific

future iterations.

  • a more personalized alert button

  • connecting to different apps to automatically store information